Let's face it. In today's business world, anyone can buy the necessary tools they need to get the job done themselves. Need to manage your finances? Buy some software like QuickBooks. Need to manage your customer list? Buy Microsoft Excel or other database software. Need to create a brochure or logo? Buy Publisher or Adobe Illustrator. Right? Wrong.
Anyone can purchase a set of dental tools. But that doesn't mean that you want just anyone to give you a root canal. The software is just a tool. It is the individual using that tool that enables the results. You need someone who has the training, the creative talent, and the industry knowledge necessary to allow you to get the type of results you deserve. You want a designer who is obsessed with fonts, colors, visual balance and other artsy lingo like "Kerning", "Rasterizing", "Pantone Matching", and "Dithering". It is Graphic Designers like myself that are full of big ideas, the know-how, and creative juices, (as well as a sweet set of tools/toys), to get the job done correctly.
So... Let the dentist fix that broken crown, let your accountant find your tax breaks, and let JMDGraphX design your logo, poster, label, or brochures.
Now, you can do what you do best - focusing on your business, services, customers, products, or event.